AUDIENCE INSIGHT • CURIOSITY • STRATEGIC COMMUNICATIONS • LEADERSHIP • TRUST
Turning strategy into brands people trust.
Executive MBA • Business Strategy & Communications Leader
I help organizations build stronger brands, align people around strategy, and lead change that lasts.
About
Curiosity. Strategy. Leadership. Connected.
Where business strategy meets human behavior.
For over two decades, one question has shaped Taylor Jukes’ career: why do people choose one brand over another? That curiosity has driven her work across recognizable organizations including iHeartMedia, iHeartRadio, Virgin Radio, and Bell Media, as well as technology and consumer brands, connecting audience insight, business strategy, communications, and leadership to help organizations earn trust, strengthen market position, and navigate change. Along the way, she has led strategy and transformation across multimillion-dollar businesses, high-performing teams, and organizations reaching millions of consumers.
Taylor approaches every challenge as a brand architect, recognizing that every decision shapes how an organization is experienced by customers, employees, partners, and the communities it serves. Years spent studying millions of audience decisions across some of North America's most recognizable brands shaped a leadership approach grounded in evidence, curiosity, and the belief that better business, communications, and leadership decisions begin with understanding people. From leading strategic initiatives, operations, and talent development to advising executives through organizational change, she brings a hands-on, cross-functional approach that connects strategy with the people who bring it to life.
Committed to continually expanding her perspective as a business leader, Taylor earned an Executive MBA from the University of Arizona’s Eller College of Management. Today, she brings 12 years of senior leadership experience together with expertise spanning strategy, operations, finance, communications, and organizational transformation to help leaders align people, purpose, and performance.
Perspective
The strongest strategies begin with understanding every audience, not just the customer.
Consumers.
Employees.
Partners.
Communities.
Leaders.
Each experiences a brand differently.
The organizations that win recognize those perspectives and align them behind a common purpose, meeting people where they are before asking them to move forward.
CORE EXPERTISE
Brand Strategy
Executive & Corporate Communications
Reputation & Stakeholder Engagement
Organizational Change
Audience Intelligence & Market Insights
Cross-Functional Leadership
Contact
Let's start a conversation.
Open to leadership opportunities, strategic advisory engagements, board opportunities, consulting projects, and conversations about building stronger brands and better businesses.
Natalee Jukes, professionally known as Taylor Jukes | © 2026 Taylor Jukes. All rights reserved.
Understanding People • Building Better Businesses